Work Self-initiated project

Areo

A self-initiated project showing how a reusable design system keeps campaign visuals consistent across channels, formats and languages.

  • Optimisation
  • Design system
  • Paid & organic

Service: Ads & assets

The brief

Your campaign, in motion

Marketing agencies know their clients, set the strategy and build the campaigns. We bring those plans to life with animation. From short social ads to complete campaign assets: as a motion design partner, we strengthen your creative work with motion.

The approach

One design system, every channel

For Areo, we built a design system that helps us produce consistent campaign visuals quickly, across formats and languages.

  • Variants in several languages and formats.
  • Paid ads and organic content built from the same elements.
  • New versions faster, without starting over each time.
Collage of Areo campaign visuals in different formats and languages
One system for social media and display ads in multiple languages.
showcase video
0:45
campaign variants
NL · FR · EN

Credits

Type
Self-initiated project, developed from concept to finished campaign assets
Visual assets, design system & motion
Raaaak