Make complex ideas clear with animation

Many companies weigh up live-action video and animation. In practice, you don’t always have to choose one or the other.

Choose animation if you want to explain something that’s hard to film.

Think of:

• An abstract concept such as a strategy or vision
• A software platform or digital workflow
• A new product that doesn’t physically exist yet
• The inner workings of a system or a technical process

With animation you don’t need a shoot day, location or actors. Everything happens digitally, which gives you complete creative freedom. You can make things appear, speed up, zoom in or visualise them in ways a camera would never capture as clearly.

Animation is especially suitable when you want to reuse or adapt videos. For product updates, multilingual versions or different audiences, an animated video can easily be updated, without extra shoot days or new recordings. That makes animation more sustainable and cost-efficient in the long run.

Choose filmed video instead if you want to show atmosphere, people or emotion.

For example:

• A customer speaking (testimonials)
• A look behind the scenes
• Showing a workplace or event

In short: animation is ideal for clarity, flexibility and control - filmed video works better when you want to convey human connection or real-life context. Often, combining the two gives you the best result.

Most of the initial investment goes into the concept, visual style and structure, and into creating elements you can reuse.

Once that foundation is right, scaling up becomes much more efficient. Extra versions or formats do cost more, but the price rarely rises proportionally. The price therefore depends on two things: the level of detail (from clear and functional to refined and detailed) and the number of deliverables, such as versions, formats, languages or separate assets.

That’s why we give you an indicative price range for each type of project. Prices start at €385 for an animated logo, €1,180 for a motion identity and €2,665 for an explainer video. These starting prices cover a clear, straightforward production without unnecessary complexity. That way you know in advance what something usually costs, and together we can decide what delivers the most in your context.

Choosing a higher level of detail doesn’t simply get you more animation. The difference lies in more considered choices: richer visual language, more finesse and careful attention to every frame. That pays off especially when the video is used widely. Think of a hero video on your website, a campaign or a launch where the look and feel matters.

Want to know what it means for your project? Send us a short brief and we’ll help you explore the options, with no obligation.

We work in clear phases (insight, story, form, creation and iteration) with decision points agreed in advance. That way we avoid endless feedback rounds and keep the process clear for all stakeholders.

That depends on what you need. A simple logo animation or short visual can sometimes be ready within a few days. A full explainer video or motion branding project usually takes a bit more time.

On average, a custom explainer video takes about 4 to 8 weeks - depending on the content, feedback rounds and your internal approval process. We always work in clear steps, so you know what happens when.

Do you already have a clear script or format? Then we can move faster. Is it a strategic project (for example around positioning or branding)? Then we deliberately take a little more time to get the story really sharp - that’s often where the difference lies.

Working to a tight deadline, or have more time to develop the idea? We’ll plan the project around your schedule.