Motion branding
Typical deliverables
Logo animation
Bring your logo to life in just a few seconds. Use it to open or close a video, or add it to your website and presentations.
Animated brand elements
Small moving elements from your brand identity, such as shapes, icons and transitions, that you can use anywhere.
Intros & outros
A fixed opening and ending for your videos, so every video is instantly recognisable as yours.
Animation guidelines
Guidelines for how your brand moves, from pace and timing to transitions. An extension of your brand guidelines for everyone who works with your brand.
Web animations
Lightweight animations built with Lottie, Rive or GSAP for your website or app, with interactions triggered by scrolling, hovering or clicking.
Templates
Ready-made animations for social media and presentations that your team adapts with their own text and images.
How it helps
A brand with character
Motion gives your brand its own rhythm and personality, something a static logo can’t.
Recognisable in every video
Your brand moves the same way everywhere, from a social media post to a keynote.
Make on-brand content yourself
Templates and animation guidelines help your team and partners create content themselves, while keeping your brand recognisable.
Ready for websites and apps
Lightweight animations in Lottie and Rive that bring your website to life without slowing it down.
When is it a good fit?
- You have a new or refreshed brand identity and want to translate it into motion.
- You want your brand to be as recognisable in video as it is on paper.
- You want colleagues or partners to apply your brand style correctly in video.
- You create content regularly and don’t want to start from scratch every time.
- You want to make your website or app livelier with subtle animations.
What you get
- Videos in the formats you need: landscape, portrait and square.
- Animations for websites and apps, including interactive options.
- Transparent versions to place over footage.
- The source files, so you can easily get started yourself.
How it works
Introduction
We look at your brand identity and where your brand needs to come to life.
Motion language
We propose a few directions for how your brand could move.
Production
We apply the chosen motion style to your logo, brand elements and templates.
Delivery
You get the files and guidelines, and we explain how to work with them.
How long does it take?
A logo animation takes about 1 week on average, a full motion identity about 3 weeks.
What does it cost?
An animated logo starts from €385, a motion identity from €1,180.
The price depends on the level of detail and the number of versions, formats or languages. Read how we set our prices.
Questions about motion branding
Can we adapt the templates ourselves?
Yes. We build them so you can easily change text, colours and images. By default we deliver files for After Effects or Premiere Pro, but we’re happy to look at other options.
Does an animation work on our website without slowing it down?
Yes. Lottie and Rive files are small and load fast, much faster than a video.
We don’t have a brand identity yet. Is that a problem?
Our expertise is motion, so we don’t develop static brand identities from scratch. We’re happy to put you in touch with one of our branding partners. Once your visual identity is in place, we bring it to life through motion.
