Explainer videos
Typical deliverables
Product video
Show how your product or service works, even when there is nothing to film yet.
Instructional video
Walk viewers through a task or process, step by step, so they can put it into practice straight away.
Onboarding video
Help new employees or customers get up to speed, without having to explain everything again and again.
Process visualisation
Show a complex process or system at a glance: who does what, and when.
Safety video
Show what can go wrong and how to respond. People remember a situation better than a rule.
HR video
Show what it is like to work with you, or make an HR process such as leave, wellbeing, internal training or reviews clear to everyone.
Explainer for your trade show stand
A short animation that shows what your product does or how your service works, with clear visuals and text that can be followed without sound. So visitors get a first explanation, even while your team is in a conversation. More about trade show and event videos.
How it helps
Make information easy to understand and use
Visuals and motion help people understand information and put it into practice.
Fewer questions and misunderstandings
One clear video prevents recurring questions by email or phone.
A story that sticks
We turn your message into a story, because a good story is easier to remember than a list.
Make it once, use it often
Use your video and short versions on your website, social media, in presentations or training.
When is it a good fit?
- You want to explain a complex topic clearly.
- You want to make new regulations or internal changes easy to understand.
- You keep getting the same questions and want to avoid misunderstandings.
- You want everyone, internally and externally, to get the same explanation.
One explainer video, many possibilities
- An explainer video in the formats you need: landscape, portrait, square or custom.
- Subtitles, so your message comes across without sound too.
- Short versions and stills for your website, social media or presentations.
- A voice-over that suits your story and audience.
- Translations and adapted versions to use your video in several languages and regions.
How it works
Introduction
We discuss what you want to explain, to whom, and what the viewer should know or do afterwards.
Story & form
We turn your explanation into a story, write the script and sketch the key visuals.
Animation
We develop the style and the animation, with voice-over and sound.
Delivery
You get the video and the versions you need.
How long does it take?
An explainer video takes 4 to 8 weeks on average, depending on the length and level of detail.
What does it cost?
Explainer videos start at €2,665 for a clear, straightforward production.
The price depends on the level of detail and the number of versions, formats or languages. Read how we set our prices.
Questions about explainer videos
How long is an explainer video?
Usually between 30 and 120 seconds. Shorter often works better, so we’d rather keep it concise than make it longer than it needs to be.
Do we have to write the script ourselves?
You can, but you don’t have to. You know the content, we turn it into a clear, easy-to-follow story.
Can the video be in several languages?
Absolutely! That is exactly the advantage of animation. We can easily adapt your video to different languages and regions.
Is a safety or HR video also an explainer video?
Absolutely. The approach is the same, only the goal and the tone differ.
