Work Contra x Envato challenge
Olo
The brief
A brand and product video, from scratch
For the Contra x Envato ‘Human by Design’ challenge we developed ‘Olo’: a fictional crypto platform with its own visual identity and, above all, an animated product video.
Olo wants to make crypto trading accessible to everyone, everywhere. That promise became the starting point for every decision in the brand and the video.
The challenge
One creative direction in a sea of possibilities
The core of this challenge was not to create more content with AI, but to hold on to one clear creative direction. Combining AI-generated visuals, stock footage, fonts and music from different sources can easily feel disjointed. So we judged every element by one question: does this feel like Olo?
How we approached it
Curating over generating
AI outputs that felt flat or out of context were dropped right away. We only kept what actually worked.
One visual identity
With custom effects, we turned generic stock footage into one recognisable style.
Setting the rhythm
We timed the motion design and animated typography to the music in After Effects.
Our take
Tools speed things up. People set the direction.
Tools speed up the process, but they only provide the ingredients. Art direction, taste and instinct define the result.
- product demo & launch animation
- 0:33
- complete brand identity
- 1
Credits
- Context
- Contra x Envato ‘Human by Design’ challenge
- Concept, identity & animation
- Raaaak
