Work Self-initiated project
10AM
The starting point
A message that turned out too technical and too dull
We created 10AM as a fictional project to show our approach to explainer videos. The starting point: an organisation that wanted to show its updated platform to a broad audience. The message turned out too technical and too dull.
From technical explanation to a story
Starting point
A updated platform, explained in jargon and features.
Result
An explainer that starts from the user and shows in clear steps what the platform delivers.
How we approached it
Insight
Who is watching, and what should they understand or feel ready to do afterwards?
Story
From features to benefits: one common thread instead of a list.
Form
A visual language of its own that makes the abstract platform tangible.
Creation
Detailed animation, voice-over and sound design bring the story to life.
- explainer
- 1:40
- level of detail
- Detailed
Credits
- Type
- Fictional project showcasing our approach
- Concept, script & animation
- Raaaak
