Work Proximus
Proximus Pickx
The brief
A warm feeling for the whole festive season
Pickx+ asked us to create a warm winter animation that would run throughout the festive season. The animation needed to feel warm, familiar and true to Pickx+, Proximus’s premium entertainment channel.
Our choices
Calm in a busy season
A warm winter animation built around small moments, with a gentle pace, warm embraces and subtle movement.
We created a short animation that brings calm to a busy festive season, with imagery that feels warm and wintry, without specifically referencing Christmas.
- A calm pace and subtle movements.
- Warm, hand-drawn illustrations.
- A wintry atmosphere, without Christmas symbolism.
- Sound design you feel rather than hear.
- winter animation
- 1:00
- on the Pickx+ channel
- TV
Credits
- Client
- Proximus - Pickx+
- Concept, animation & production
- Raaaak
- Storyboard
- Ward Muys
- Illustrations
- Vincent Noël & Bart Behiels
- Sound design
- Audiosaus
- Vocals
- Malou De Jonghe
